Study: Twitter users buy more music than average ‘Net users
Those who use Twitter buy more music than those who don’t, making the Twitter-using demographic valuable to the music industry. That’s the conclusion of a new report from the NPD Group, which tracked the music buying habits of nearly 4,000 Internet users. The firm found that the crossover between music buyers and Twitter users is higher than the general Internet-using population, and that this segment spends more on music than the average user
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Study: Twitter users buy more music than average ‘Net users
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